APRIL 4–7 · ABRIN 2027
Abrin connections · 2025 edition.Explore the eventConnections thatbring play to life.
Manufacturers, retailers and ideas come together to shape the next season of the toy market.
NEXT EDITION04—07 APRIL 2027Expo Center Norte · São Paulo
The scale of a shared moment.
Figures from the 2026 Post Show Report. Historical results, rather than forecasts for 2027.
visitors in 2026
exhibitors
countries represented
of content
Play connects an entire industry.
Abrin brings together the toy value chain, from design and manufacturing to the products selected for retail shelves.
Discover new proposals, speak with suppliers and broaden the references that inform your business.
More ways to discover.
Reference: the 2026 edition. Check the 2027 programme when the organiser announces it.
Exclusive Business Hub
Professional and business networking, subject to the organiser’s access criteria.
ExploreYour brand. New possibilities.
Taking part also means choosing how to present your brand. Exhibiting, content and sponsorship offer different ways to connect.
Discuss formats and terms suited to your company’s goals with the commercial team.
The people behind the connections.
Different professionals, a shared agenda of discovery and business.
INDUSTRY IN FOCUS
Explore the articles Ideas for the next season.
Editorial summaries of official blog posts, with links to the full sources.
Abrin Journal
When communities help create
The Hot Wheels example opens a discussion about consumer participation in innovation.
Read article
Abrin Journal
Technology with less screen time
Audio experiences and physical objects offer other paths for connected toys.
Read article
Abrin Journal
From a product to a hobby
A reflection on communities and lasting relationships between brands and consumers.
Read articleThe event in every detail.
Photographs from the official 2025 archive, offering a glimpse of the Abrin experience.
Ready for the next conversation?
Introduce your brand to the team and explore how to take part.
Connections that extend the event.
Channels, services and institutions featured on the official website. Check participation in each edition with the organiser.
Industry media
EP Grupo
EP GrupoIndustry media
Revista da Papelaria
Revista da PapelariaTravel and accommodation
Tune
TuneEvent venue
Expo Center Norte
Expo Center NorteBefore you take part.
Answers to guide your next steps.
When and where is Abrin 2027?
The announced dates are April 4–7, 2027, at Expo Center Norte in São Paulo.
Is 2027 registration open?
As checked on October 29, 2026, the official homepage says it has not opened. The official form lets you request an opening notification.
Request a notification ↗How can my brand take part?
Use the official commercial form to ask about space and terms. The team can advise on exhibiting and sponsorship.
Contact the commercial team ↗Where can I find opening hours and access rules?
Confirm the 2027 details with the organiser. Some official pages still describe services and conditions from the 2026 edition.
Contact the team ↗