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INDUSTRY IN FOCUS

Ideas for the next season.

Editorial summaries of official blog posts, with links to the full sources.

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Illustration accompanying the article on co-creation
Abrin Journal

When communities help create

The Hot Wheels example opens a discussion about consumer participation in innovation.

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Illustration accompanying the article on technological toys
Abrin Journal

Technology with less screen time

Audio experiences and physical objects offer other paths for connected toys.

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Illustration accompanying the article on toys and hobbies
Abrin Journal

From a product to a hobby

A reflection on communities and lasting relationships between brands and consumers.

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Sources for your story.

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